{"id":249287,"date":"2024-10-10T14:20:48","date_gmt":"2024-10-10T12:20:48","guid":{"rendered":"https:\/\/filippa.es\/?p=249287"},"modified":"2025-09-28T04:35:04","modified_gmt":"2025-09-28T02:35:04","slug":"current-body","status":"publish","type":"post","link":"https:\/\/filippa.es\/en\/current-body\/","title":{"rendered":"Current Body"},"content":{"rendered":"\t\t
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Current Body<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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CURRENT BODY SE CONSOLIDA EN ESPA\u00d1A<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Current Body a company specialized and leader in techno beauty devices, has the need to make these products known in Spain.<\/p>\n

The objective is to position CurrentBody as a leader in the beauty tech products market.<\/p>\n

PR and Communication Campaign Objectives<\/b><\/u><\/p>\n

    \n
  1. To generate expectation and curiosity about these devices.<\/li>\n
  2. Increase brand visibility in key women’s press and beauty media.<\/li>\n
  3. Highlight the unique features and benefits of CurrentBody devices.<\/li>\n
  4. Establish relationships with opinion leaders in the beauty\/wellness\/antiaging field and find the perfect ambassador for Spain.<\/li>\n
  5. To allow tier 1 media to test the devices.<\/li>\n<\/ol>\n

    Communication Strategy<\/b><\/u><\/p>\n

    Press Release: Distribute a detailed press release to the appropriate press, highlighting technical features, user benefits, and expert testimonials.<\/p>\n

    \u00a0Product press mailing<\/p>\n

    Results<\/b><\/u><\/p>\n

    – Media Coverage<\/p>\n

    – Positive Opinions<\/p>\n

    – Initial Sales<\/p>\n

    Conclusion<\/b><\/u><\/p>\n

    The PR and communication strategy implemented to publicize CurrentBody devices in Spain is being a success and being well received in the media. Since March we have had more than 25 clippings obtaining almost 3 million euros of PR value and more than 100 million reach.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Inauguraci\u00f3n de Bestial
    <\/strong>by Rosi la Loca <\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Con motivo de la inauguraci\u00f3n de Bestial by Rosi la Loca, sexto concepto del aclamado grupo de restauraci\u00f3n especializado en conceptos disruptivos y altamente atractivos, desde Filippa se trabaj\u00f3 una estrategia de apertura en la que durante el mes de abril se trabajo en tres fases con tres objetivos diferentes:<\/p>\n

    Soft Opening: Durante una semana se realizaron invitaciones a una red de contactos de la agencia para que el restaurante comenzase a rodar y pudi\u00e9semos contar con un feedback cercano.<\/p>\n

    Cenas de prensa: Organizamos dos cenas con periodistas altamente cualitativos (ej. El Pa\u00eds, ABC, Elle\u2026) durante las cuales pudimos compartir con ellos el concepto inspirado en el fondo del mar y la ciudad propuesta gastron\u00f3mica.<\/p>\n

    Cena con influencers: Se celebr\u00f3 una cena con m\u00e1s de 20 perfiles y sus acompa\u00f1antes que disfrutaron de la experiencia \u00fanica del restaurante.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Esta estrategia nos ha permitido alcanzar unos resultados \u00fanicos y sacar el m\u00e1ximo rendimiento a esta apertura:<\/p>\n

    PRENSA:<\/p>\n\n\n\n\n
    CLIPPINGS<\/td>\nPR VALUE<\/td>\nECONOMIC VALUE<\/td>\n<\/tr>\n
    33<\/td>\n4728.950\u20ac<\/td>\n78.401.137<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    INFLUENCERS:<\/p>\n\n\n\n\n
    IMPACTOS<\/td>\nPR VALUE<\/td>\nECONOMIC VALUE<\/td>\n<\/tr>\n
    44<\/td>\n4728.950\u20ac<\/td>\n78.401.137<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Current Body CURRENT BODY SE CONSOLIDA EN ESPA\u00d1A Current Body a company specialized and leader in techno beauty devices, has the need to make these products known in Spain. The objective is to position CurrentBody as a leader in the beauty tech products market. PR and Communication Campaign Objectives To generate expectation and curiosity about […]<\/p>\n","protected":false},"author":2,"featured_media":248793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-249287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en"],"yoast_head":"\nCurrent Body - Filippa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/filippa.es\/en\/current-body\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Current Body - Filippa\" \/>\n<meta property=\"og:description\" content=\"Current Body CURRENT BODY SE CONSOLIDA EN ESPA\u00d1A Current Body a company specialized and leader in techno beauty devices, has the need to make these products known in Spain. 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