Case Studies archivos - Filippa

Current Body

filippa — Thu, 10 Oct 2024 12:20:48 +0000

Current Body

CURRENT BODY SE CONSOLIDA EN ESPAÑA

Current Body a company specialized and leader in techno beauty devices, has the need to make these products known in Spain.

The objective is to position CurrentBody as a leader in the beauty tech products market.

PR and Communication Campaign Objectives

To generate expectation and curiosity about these devices.
Increase brand visibility in key women’s press and beauty media.
Highlight the unique features and benefits of CurrentBody devices.
Establish relationships with opinion leaders in the beauty/wellness/antiaging field and find the perfect ambassador for Spain.
To allow tier 1 media to test the devices.

Communication Strategy

Press Release: Distribute a detailed press release to the appropriate press, highlighting technical features, user benefits, and expert testimonials.

Product press mailing

Results

– Media Coverage

– Positive Opinions

– Initial Sales

Conclusion

The PR and communication strategy implemented to publicize CurrentBody devices in Spain is being a success and being well received in the media. Since March we have had more than 25 clippings obtaining almost 3 million euros of PR value and more than 100 million reach.

Inauguración de Bestial
by Rosi la Loca

Con motivo de la inauguración de Bestial by Rosi la Loca, sexto concepto del aclamado grupo de restauración especializado en conceptos disruptivos y altamente atractivos, desde Filippa se trabajó una estrategia de apertura en la que durante el mes de abril se trabajo en tres fases con tres objetivos diferentes:

Soft Opening: Durante una semana se realizaron invitaciones a una red de contactos de la agencia para que el restaurante comenzase a rodar y pudiésemos contar con un feedback cercano.

Cenas de prensa: Organizamos dos cenas con periodistas altamente cualitativos (ej. El País, ABC, Elle…) durante las cuales pudimos compartir con ellos el concepto inspirado en el fondo del mar y la ciudad propuesta gastronómica.

Cena con influencers: Se celebró una cena con más de 20 perfiles y sus acompañantes que disfrutaron de la experiencia única del restaurante.

Esta estrategia nos ha permitido alcanzar unos resultados únicos y sacar el máximo rendimiento a esta apertura:

PRENSA:

CLIPPINGS	PR VALUE	ECONOMIC VALUE
33	4728.950€	78.401.137

INFLUENCERS:

IMPACTOS	PR VALUE	ECONOMIC VALUE
44	4728.950€	78.401.137

La entrada Current Body se publicó primero en Filippa.

Mar de Frades

eurofilippa — Wed, 08 May 2024 07:47:06 +0000

Mar de Frades

Mar de Frades is
for the first time
the official wine
of the festival of
Málaga

The first action was the opening party of the Malaga Festival at the Teatro Real in Madrid where we invited Jaime Monge, Isabela Ruiz de Rato and Teresa Gareche.

Young talents accompanied us to live the experience of the Malaga Festival at its opening, Belén Ecija, Pepe Barroso, Isabela Ruiz de Rato, Daniel Arias and Alex Peral. As brand ambassadors, more lifestyle profiles, we were accompanied by Tomas Páramo and María García de Jaime.

We amplified the action with a premiere shooting with Vanity Fair, a shooting where the talents enjoyed their glass of albariño in a relaxed and spontaneous moment.

Mar de Frades is for the first time the official wine of the festival of Málaga

The first action was the opening party of the Malaga Festival at the Teatro Real in Madrid where we invited Jaime Monge, Isabela Ruiz de Rato and Teresa Gareche.

We amplified the action with a premiere shooting with Vanity Fair, a shooting where the talents enjoyed their glass of albariño in a relaxed and spontaneous moment.

La entrada Mar de Frades se publicó primero en Filippa.

Circolo Propolare

eurofilippa — Fri, 26 Apr 2024 10:46:47 +0000

Circolo Popolare

Opening in madrid
the third restaurant
of big mamma
in spain

Circolo Popolare s more than a restaurant, it is an experience, a place to celebrate special moments and create unforgettable memories.

We held a spectacular opening party in which we had more than 700 guests. Among them, there were the best influencers of the capital and Tier 1 media. During the party, things did not stop happening, pianist, music of all kinds, shows and even tattoos, it was a party to remember.

Opening in madrid – the third restaurant of big mamma in spain

Circolo Popolare is more than a restaurant, it is an experience, a place to celebrate special moments and create unforgettable memories.

La entrada Circolo Propolare se publicó primero en Filippa.